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Root Out Racism communications and social media toolkit

Register your support for the Root Out Racism movement at bit.ly/3zmxEGd

Communications launch pack

Last updated: 23 August 2021

"Thank you for working twice as hard as everyone else"Download the full pack at https://bit.ly/WYHRoRclp or scroll down to download individual files directly from this web page. Images are available in square and landscape format for use on various platforms including Twitter, facebook and Intstagram.

  • Communications toolkit briefing pack
  • Pledge card
  • Pin badge pledge
  • Media release for local adaptation
  • Social media posts and calendar/schedule

#WYHRootOutRacism on social media

Launch post:

Thank you for standing in solidarity with your colleagues. Racism is more than what you see. Let's root it out.Today we launch our anti-racism movement with huge thanks to colleagues and communities who shared with us their experience of racism. We want to thank everyone who stands up against racism. Let’s root out racism. bit.ly/WYHRoRi #WYHRootOutRacism

Alt text for image: Thank you for standing in solidarity with your colleagues.
Racism is more than what you see. Let's root it out.

  • Download suggested social media posts and social media calendar/schedule

Root Out Racism Twibbon profile picUse #WYHRootOutRacism to follow the conversation and join the Root Out Racism movement on Twitter.

We also have a 'Twibbon' you can use on your Twitter or Facebook profile picture to show your support. To get your twibbon, visit https://twibbon.com/Support/wyhrootoutracism and follow the instructions.

To remove a twibbon from your profile, choose 'edit profile' on your social media account and replace with your choice of image.

List of pages

  • About the movement

  • Communications toolkit

  • Reflections and blogs

  • Insight and evaluation

  • Resources and training

  • Latest news

  • Make a pledge

  • Photo gallery

  • Patient and Carer Race Equality Framework (PCREF)

Social media images

Right-click and "save as" to download individual images.

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A3 posters

Right-click and "save as" to download individual images.

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A4 posters

Right-click and "save as" to download individual images.

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A5 flyers

Right-click and "save as" to download individual images.

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Plasma screens

Right-click and "save as" to download individual images.

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Email footers

Right-click and "save as" to download individual images.

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Logo suite

Right-click and "save as" to download individual images.

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Pull up banners

  • Pull up banner 01.pdf
  • Pull up banner 02.pdf
  • Pull up banner 03.pdf
  • Pull up banner 05.pdf

Website banners

Right-click and "save as" to download individual images.

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Pre-launch teaser pack

Suggested social media posts (click to download)

Root out racism: racism is more than what you see. Let's root it outOver 500 organisations and community allies have signed up to our anti-racism movement with @wy_vru. Join us to help tackle racism and improve health inequalities #WYHRootOutRacism. Join up at bit.ly/3zmxEGd.

As part of our commitment to tackling racism & improving health inequalities, we are launching an anti-racism movement with @wy_vru, co-created by over 100 colleagues. Join this important movement & sign up for free resources at bit.ly/3zmxEGd. #WYHRootOutRacism

Root out racism: racism is more than what you see. Let's root it outSometimes it’s name calling and online abuse. Sometimes it’s not as obvious. Racism is more than what you see. Let’s root it out #WYHRootOutRacism Sign up at bit.ly/3zmxEGd

Racism is more than what you see. Join over 500 organisations and community allies who have already pledged to root it out. Join the anti-racism movement at bit.ly/3zmxEGd #WYHRootOutRacism

Download the teaser images

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Insights

Read or download the Root Out Racism insight report

“Racism started before I was even born. It’s been always there, having to work twice as hard, always working harder to be seen, to feel visible; not as valued as your White colleagues and that just became a standard.”

“Racism started before I was even born. It’s been always there, having to work twice as hard, always working harder to be seen, to feel visible; not as valued as your White colleagues and that just became a standard.”

"It [Racism] doesn’t feel good. It feels like you don’t belong. It feels like you can’t contribute fully because you don’t feel safe to be able to say what you really want to say. Sometimes you feel like you have to play different roles to your actual character. It feels horrible."

"Nobody seems to want to do anything to respond to that [racism]. It sometimes feels like: Why am I having to deal with this? Why don't other people pick it up and do something about it? There’s no response. It feels like a battle sometimes."

"Nobody seems to want to do anything to respond to that [racism]. It sometimes feels like: Why am I having to deal with this? Why don't other people pick it up and do something about it? There’s no response. It feels like a battle sometimes."

"It feels like there is slightly more of this notion of 'casual racism' which is actually more indirect than in London, and it manifests within business in particular. There is an age issue as well. Young people seem more enlightened."

"It feels like you can't contribute, like you don't have a voice. It feels horrible."

"It feels like you can't contribute, like you don't have a voice. It feels horrible."

"[It's] Not a level playing field don't have equal opportunities; promotions and secondment are not equitable. When you layer on intersectionality, it becomes very clear that to treat people equally, you have to treat people differently."

“I don’t see any managers that I would identify with, that lack of role models. They are not the ones making decisions that impact frontline workers. That white privilege, that lack of diversity, that lack of exposure, that lack of understanding. There’s a long way to go!”

“It’s like a burden you carry where you feel like you have to represent not just yourself but the whole community and what impacts my behaviours, my contribution in any setting is people’s perceptions not just of me, but of the community I belong to, which makes you always nervous.”

“It’s like a burden you carry where you feel like you have to represent not just yourself but the whole community and what impacts my behaviours, my contribution in any setting is people’s perceptions not just of me, but of the community I belong to, which makes you always nervous.”

“People base their decisions or their actions in a negative way by someone’s skin colour, origins, or place of birth and that’s racism for me in my context.”

"It feels like you have to play different roles. It feels like you don't belong."

"It feels like you have to play different roles. It feels like you don't belong."

Read or download the Root Out Racism insight report

Download the insight images

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Messages of support to use on social media

Messages from the world of sport

"Yorkshire Sport Foundation is proud to support the #WYHRootOutRacism movement. We stand shoulder to shoulder with all the other organisations committed to stopping racism and addressing the inequalities it causes. Every single one of our team is committed to being anti-racist, and we all stand with those who have been or continue to be victims of racist abuse. Sport and physical activity can teach us so much about living, working and playing together better." Nigel Harrison, CEO Yorkshire Sport Foundation"Yorkshire Sport Foundation is proud to support the #WYHRootOutRacism movement. We stand shoulder to shoulder with all the other organisations committed to stopping racism and addressing the inequalities it causes. Every single one of our team is committed to being anti-racist, and we all stand with those who have been or continue to be victims of racist abuse. Sport and physical activity can teach us so much about living, working and playing together better." 
Nigel Harrison, CEO Yorkshire Sport Foundation

"The Leeds United Foundation are thrilled to be a part of this important campaign striving to make a positive difference for those in our community. We deliver various educational activities around the importance of Equality, Diversity and Inclusion and the fact that racism continues to affect so many people in a negative way, on a daily basis, means that we must continue to raise awareness, fight for equality and support initiatives such as this. To see so many organisations involved is incredibly important, by working together we have the best opportunity to really make a difference." - John Mallalieu"The Leeds United Foundation are thrilled to be a part of this important campaign striving to make a positive difference for those in our community. We deliver various educational activities around the importance of Equality, Diversity and Inclusion and the fact that racism continues to affect so many people in a negative way, on a daily basis, means that we must continue to raise awareness, fight for equality and support initiatives such as this. To see so many organisations involved is incredibly important, by working together we have the best opportunity to really make a difference." 
John Mallalieu, CEO at the Leeds United Foundation

Paul Mitchell anti-racism quote“Sports clubs and foundations have the perfect platform to make a positive difference for everyone in our region who has ever suffered from health inequalities.  As a Rugby League Foundation, we strive to make all of our activities reflect this.  However, there is so much more to be done to ensure real, permanent change which cuts across all aspects of society and its institutions.  This can only be achieved through a concerted effort, so we welcome and fully back this important initiative.” 
Paul Mitchell, Bradford Bulls Foundation

Jake Webster anti-racism quote"Here at Keighley Cougars we celebrate individual stories for example, age, gender, race and sexuality. We encourage our workers/players to ask questions and speak to others to understand different cultures. Coming from a different country I have seen racism from a different perspective and understand the problems it can cause.  We hope to create opportunity and pathways for everyone."
Jake Webster, Keighley Cougars and New Zealand international rugby league footballer

Craig Shepherd anti-racism quote“As a charity situated within the sporting world we unfortunately encounter racist behaviour, regularly, and do our best through messaging, whether through the assemblies we deliver in schools or the projects we deliver in communities, to raise awareness and educate. We are delighted to back the campaign and would encourage our network and supporters to do so as well so that we can tackle the issue of racism in society.”
Craig Shepherd, Wakefield Trinity Community Foundation

Messages from leaders, partners and colleagues

“To change people’s behaviours, we must change people’s minds. The visuals for this movement aim to make people stop and think, to try to better understand what is going on beneath the surface for people, and in response, act on these feelings to make a real change in their community.  This campaign is part of a range of interventions and builds on our awarding wining system leadership work and fellowship programmes. We can all make a difference and eliminate racism from our places of work, community spaces and homes”.   - Rob Webster (CBE), CEO Lead for West Yorkshire and Harrogate Health and Care Partnership

“To change people’s behaviours, we must change people’s minds. The visuals for this movement aim to make people stop and think, to try to better understand what is going on beneath the surface for people, and in response, act on these feelings to make a real change in their community. This campaign is part of a range of interventions and builds on our awarding wining system leadership work and fellowship programmes. We can all make a difference and eliminate racism from our places of work, community spaces and homes”.
Rob Webster (CBE), CEO Lead for West Yorkshire and Harrogate Health and Care Partnership

“The issue of addressing race equality across the area is an urgent priority and an important recommendation from our independent review. It not just about creating awareness and how people are treated, it’s about how lived experiences are interpreted by others and how we integrate culture, values and beliefs that can add value to how we ensure everyone is inclusive and how these add to innovation.  It is all about showing positively how we can make real change happen, whilst working towards eliminating racism through developing a new ‘language’. Regardless of skin colour or community background, we can root out racism and I’m urging everyone to get involved”.  - Cllr Shabir Pandor, Leader for Kirklees Council and ambassador for the movement“The issue of addressing race equality across the area is an urgent priority and an important recommendation from our independent review. It not just about creating awareness and how people are treated, it’s about how lived experiences are interpreted by others and how we integrate culture, values and beliefs that can add value to how we ensure everyone is inclusive and how these add to innovation. It is all about showing positively how we can make real change happen, whilst working towards eliminating racism through developing a new ‘language’. Regardless of skin colour or community background, we can root out racism and I’m urging everyone to get involved."
Cllr Shabir Pandor, Leader for Kirklees Council and ambassador for the movement


“We are committed to tackling racism in all its forms and by putting people’s experiences first, we can better understand how we can collectively confront it. I’m pleased that the Violence Reduction Unit is a key partner in this work.  We each have the responsibility to recognise the issues that exist and by working together to address them, we have more chance of achieving positive changes to racial equality across our area”.   - Chief Superintendent Jackie Marsh, Director of the West Yorkshire Violence Reduction Unit “We are committed to tackling racism in all its forms and by putting people’s experiences first, we can better understand how we can collectively confront it. I’m pleased that the Violence Reduction Unit is a key partner in this work. We each have the responsibility to recognise the issues that exist and by working together to address them, we have more chance of achieving positive changes to racial equality across our area”.
Chief Superintendent Jackie Marsh, Director of the West Yorkshire Violence Reduction Unit 

​"Racism is a stain on our society. I’m proud that Alison Lowe, Deputy Mayor for Policing and Crime, and I are able to stand together with those who want to make a positive change in our region and throw our support behind this movement. West Yorkshire’s diversity is a strength that should be celebrated. Around 20 per cent of our community coming from Black, Asian and minority ethnic backgrounds. Yet far too many still suffer racism day in day out, as well as growing health inequalities which have been made even more apparent during the pandemic. Everyone, no matter what their background, deserves the same opportunities in work and equal access to health and care. As Mayor of West Yorkshire, I’ve made it a key commitment to ensure we tackle structural and institutional racism by ensuring inclusivity and diversity are at the very heart of everything we do. We all saw the appalling abuse aimed at England players after the Euro finals just a few weeks ago which was yet another reminder that racism is still very much an issue that needs to be rooted out in our society. There is still a long way to go, but the more people see campaigns like this, the more I hope we are able to spread the word that racism has no place in West Yorkshire, and I encourage every organisation across the region to support this campaign."  Tracy Brabin, West Yorkshire Mayor"Racism is a stain on our society. I’m proud that Alison Lowe, Deputy Mayor for Policing and Crime, and I are able to stand together with those who want to make a positive change in our region and throw our support behind this movement. West Yorkshire’s diversity is a strength that should be celebrated. Around 20 per cent of our community coming from Black, Asian and minority ethnic backgrounds. Yet far too many still suffer racism day in day out, as well as growing health inequalities which have been made even more apparent during the pandemic. Everyone, no matter what their background, deserves the same opportunities in work and equal access to health and care. As Mayor of West Yorkshire, I’ve made it a key commitment to ensure we tackle structural and institutional racism by ensuring inclusivity and diversity are at the very heart of everything we do. We all saw the appalling abuse aimed at England players after the Euro finals just a few weeks ago which was yet another reminder that racism is still very much an issue that needs to be rooted out in our society. There is still a long way to go, but the more people see campaigns like this, the more I hope we are able to spread the word that racism has no place in West Yorkshire, and I encourage every organisation across the region to support this campaign."
Tracy Brabin, West Yorkshire Mayor

"The support generated across West Yorkshire for this anti-racism movement represents yet another step toward meaningful and real change.  As a Black woman, I can tell you that I have been on the receiving end of racism over the years, which has left me feeling scared and disengaged from society. This unified approach to rejecting such behaviours and practices, however, means that we are pushing open the door yet another notch, confronting the negative stereotypes and perceptions that exist."  Alison Lowe, West Yorkshire’s Deputy Mayor for Policing and Crime, and the joint national APCC Lead for Race Disparity"The support generated across West Yorkshire for this anti-racism movement represents yet another step toward meaningful and real change.  As a Black woman, I can tell you that I have been on the receiving end of racism over the years, which has left me feeling scared and disengaged from society. This unified approach to rejecting such behaviours and practices, however, means that we are pushing open the door yet another notch, confronting the negative stereotypes and perceptions that exist."
Alison Lowe, West Yorkshire’s Deputy Mayor for Policing and Crime, and the joint national APCC Lead for Race Disparity

“We're constantly reminded in our professional and personal lives about how important it is to go beyond not being rascist, and instead to be actively anti-racist. Yorkshire & Humber AHSN are fully behind, and committed to this campaign. There's a role for all of us to play in this arena, as an AHSN we're passionate about increasing greater diversity within the innovation sector and we've committed to a number of pledges to keep us accountable in this ambition. We encourage everyone to get behind this important campaign so we can stamp out racism in all its forms."
“We're constantly reminded in our professional and personal lives about how important it is to go beyond not being rascist, and instead to be actively anti-racist. Yorkshire & Humber AHSN are fully behind, and committed to this campaign. There's a role for all of us to play in this arena, as an AHSN we're passionate about increasing greater diversity within the innovation sector and we've committed to a number of pledges to keep us accountable in this ambition. We encourage everyone to get behind this important campaign so we can stamp out racism in all its forms."
Richard Stubbs, CEO, Yorkshire and Humber Academic Health Science Network

“Please get involved in this important, meaningful, and powerful movement developed with my colleagues by registering your support at https://bit.ly/2TuH5Tp to access free resources so you too are ready for the launch in August. By working together as one we can root out racism”.  - Wendy Tangen, Clinical Inclusion Lead for Leeds and York Partnership NHS Foundation Trust, and part of the co-production team“Please get involved in this important, meaningful, and powerful movement developed with my colleagues by registering your support at https://bit.ly/2TuH5Tp to access free resources so you too are ready for the launch in August. By working together as one we can root out racism”.
Wendy Tangen, Clinical Inclusion Lead for Leeds and York Partnership NHS Foundation Trust, and part of the co-production team

Lisa McCabe quote“Please get involved in this important, meaningful, and powerful movement developed with my colleagues by registering your support at https://bit.ly/2TuH5Tp to access free resources so you too are ready for the launch in August. By working together as one we can root out racism”.
Lisa McCabe, Co-chair of Harrogate District Foundation Trust BAME & Ally Staff Network and part of the #WYHRootOutRacism co-production team

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