The winter vaccination programme
Over winter, we know that respiratory infections like flu, COVID-19 and RSV can have a huge impact on the health of the population we serve, the wellbeing of our workforce, and on the resilience of our health and care system. We’ve seen in the news very recently that we may be facing an especially challenging winter with respect to flu.
Vaccination is the most effective tool we have to prevent these infections. Last year, the flu vaccine alone prevented an estimated 100,000 admissions across the country. This winter, our seasonal flu and COVID-19 vaccination programmes for eligible cohorts (described for flu here and COVID-19 here) are well underway.
Working as a system
As a system, we’re working together to ensure as many as possible of those eligible benefit from vaccination offers, and that health inequalities around vaccination uptake are reduced.
We have embedded co-ordination across West Yorkshire through our winter operational delivery group (WODG). We’ve been meeting monthly to add value to the collaboration already going on across our places, and to create oversight that has allowed us to co-ordinate with other parts of the West Yorkshire system and feed into winter planning. The group has also provided us with a space to share what is and is not working and learn from some of the fantastic examples of good practice going on inside and outside of West Yorkshire, especially when it comes to reversing some of inequalities in vaccination uptake we know exist within our communities.
We’ve also learned from prior years about inconsistencies in messaging across different parts of the system and have worked closely with NHSE this year to consolidate communications. We shared an ‘anchor’ letter with partners at the start of roll out which has since been supported with some further letters specific to care homes and voluntary, community and social enterprise organisations.
Health and care staff
Vaccination of our health and care workforce is essential to protect staff wellbeing, prevent transmission of illness to those using our services and ensure the resilience of our health and care system over winter. In recent years, uptake of flu vaccination amongst staff has continued to fall. This winter, NHSE has made an ask around the unplanned and emergency care (UEC) plan to increase uptake by five percent. This ask has fed into our winter planning and as a system we’ve been sharing examples of good practice from within West Yorkshire and across the wider region.
We’re aware that the NHS is one of many different organisations in which frontline health and care staff provide care. We’re working with a range of partners to help us collaborate as a system and have developed clear and consistent messaging to support understanding of the offer, especially for those working in voluntary, community and social enterprise organisations.
Communications
You may have seen messaging around the vaccination programmes already, including advertising on television. The ‘Big Weekend’ on 22 and 23 November will see a further push, accompanied by vaccination pop-ups.
We’re working in West Yorkshire to adapt and promote these national campaign resources to make sure these reach as many people as possible. We also re-launched our Together We Can campaign this week, building upon learning from prior years and with a clear focus on the importance of vaccination over winter.
Data
Data is driving a lot of this work to identify both where more targeted work might be required (including dynamic boosting of communications resource) and where we might want to learn from success. However, we understand that the reasons behind lower vaccination uptake can be nuanced and complex, and different communities face different challenges. So beyond just looking at the numbers, we’re keen to learn from the wider insights that we have from partners and communities too.
Life-course vaccination
Whilst we have a seasonal programme around flu and COVID-19, a range of other infectious diseases also contribute to infections and pressures over winter. Many of these are also vaccine preventable, with immunisation provided through our year-round routine vaccination services.
RSV (respiratory syncytial virus) is a key contributor to winter infections and is something we’re including in discussion through our WODG.
Measles and MMR vaccine uptake was highlighted in the regional forecast shared around winter as something that could also have a significant impact this winter. We’ve seen the consequences of decreasing MMR uptake recently with an outbreak of measles in Leeds and are learning from the response the local system mounted.
With World Pneumonia Day on 12 November, it is worth mentioning that bacterial as well as viral infections can also be vaccine preventable, for example through the pneumococcal vaccination.
Improving the uptake of these vaccinations, and the wide range of other vaccinations offered across the life-course, is essential to protect the health of people in West Yorkshire. The flu and COVID-19 programmes provide an impetus to remind us of this importance, and to think about how me make every contact count. We need to ensure the work we are doing doesn’t just make it easier for people to get one vaccine but helps lay the way for greater immunisation across the whole of the life-course.
Thanks for reading this blog, and thanks to all of those who are already working together across the system to improve vaccination uptake both this winter and across the whole life-course. We’ve come a long way since the first smallpox vaccine was delivered a few hundred years ago, and there’s some fantastic work going on to continue to drive this work forward, but this winter and beyond, there is still more to do.







