Communications and social media toolkit

Twitter post text

Our services are extremely busy; we know it's frustrating. Abuse towards our colleagues can contribute to us losing staff, leaving gaps and making it harder to run our services. We’re all here to help each other – please be kind.
wypartnership.co.uk/leaving-a-gap
#WYLeavingAGap

Image alternative text: Abusive behaviour can leave gaps. We're all here to help each other - please be kind.

Leaving A Gap Communication Campaign Toolkit graphic - social media route overviewCommunications and social media toolkit (download as Microsoft PowerPoint)

Communications and social media toolkit (PDF)

In our approach we have created communications that highlights the real consequences of abusive behaviour. We have used real life settings to draw the attention of the viewer to the fact that if they abuse a member of the primary care team they might leave the NHS. This creates gaps in the service, meaning that it becomes harder for it to run smoothly and efficiently. Making it harder for everyone.

The text in the campaign materials takes a factual and balanced tone. While we are pointed in telling our audience that abusive behaviour creates a negative outcome for everyone, we are also consolatory in recognising that due the high demand, things aren’t perfect. In this way we hope people will feel sympathetic and be more understanding towards staff. The photography does not feature the person being abusive, as the viewer could equally become angered or disassociated with the person shown. Neither does the campaign materials show the primary care worker, as it can be seen as being representative of everyone in the organisation.

Campaign assets to download and use

Leaving a gap campaign - Facebook post image exampleFacebook

Instagram

Leaving a gap campaign - LinkedIn Post Blog Image exampleLinkedIn

Twitter

Website

Leaving a gap campaign - Email_Signature exampleEmail signature

Online meeting background

Leaving a gap campaign  - A5_Leaflet examplePosters and leaflets

Message translated into community languages

Full asset list, listed alphabetically

This full asset list includes some alternative file formats of certain assets.

File Type
Leaving a gap Campaign A3 Poster pdf
Leaving a gap Campaign A4 Poster pdf
Leaving a gap campaign message - ARABIC translation docx
Leaving a gap campaign message - ARABIC translation pdf
Leaving a gap campaign message - KURDISH translation docx
Leaving a gap campaign message - KURDISH translation pdf
Leaving a gap campaign message - PASHTO translation docx
Leaving a gap campaign message - PASHTO translation pdf
Leaving a gap campaign message - POLISH translation docx
Leaving a gap campaign message - POLISH translation pdf
Leaving a gap campaign message - PUNBJABI translation docx
Leaving a gap campaign message - PUNBJABI translation pdf
Leaving a gap campaign message - URDU translation docx
Leaving a gap campaign message - URDU translation pdf
Leaving A Gap Communication Campaign Toolkit March 2022 pdf
Leaving A Gap Communication Campaign Toolkit March 2022 pptx
Leaving a gap 1920x900 Website Hero Image jpg
Leaving a gap 1080x1080 Facebook Advert mp4
Leaving a gap 1080x1080 FB Post jpg
Leaving a gap 1080x1080 FB Post2 jpg
Leaving a gap 1080x1080 FB Post3 jpg
Leaving a gap 1080x1080 Instagram Advert mp4
Leaving a gap 1080x1080 Twitter Advert mp4
Leaving a gap 1080x1920 Facebook Story mp4
Leaving a gap 1080x1920 Facebook Story2 mp4
Leaving a gap 1080x1920 Instagram Story mp4
Leaving a gap 1080x1920 Instagram Story2 mp4
Leaving a gap 1128x191 LinkedIn Page Cover Image jpg
Leaving a gap 1200x627 LinkedIn Post Blog Image jpg
Leaving a gap 1500x500 Twitter Cover Photo jpg
Leaving a gap 1584x396 LinkedIn Profile Cover Image jpg
Leaving a gap 1600x900 Twitter post image jpg
Leaving a gap 1920x1080 Teams Background Image jpg
Leaving a gap 1920x1080 Website animation mp4
Leaving a gap 1920x450 Website Banner jpg
Leaving a gap 650x220 Email Signature (144dpi) png
Leaving a gap 650x220 Email Signature (300dpi) jpg
Leaving a gap A5 Leaflet v2 jpg
Leaving a gap A5 Leaflet v2 pdf
Leaving gap 851x315 FB Cover Photo jpg