Communication resources
In this section you can find a range of communication resources for you to use to help support the 'Speak with a midwife' campaign.
Toolkit overview
This is a guide to the campaign and what is included in the toolkit
The toolkit includes the following resources that can be found below on this page.
- A4 posters (digital and print-ready versions)
- A5 flyer (*recently added)
- Easy read version of A5 flyer (*recently added)
- Business card & postcard (*recently added)
- Social media graphics and copy to sit alongside the posts
- Graphics to use on platforms including WhatsApp and Facebook
- Website banners for you to add to your own websites and link through to: speakwithamidwife.co.uk
- A pregnancy pathway infographic (your pregnancy journey and cut down first trimester version)
- A guide for developing creative content with organisations such as community radio stations
- A branded PowerPoint template that can be developed for local use
Other resources section
- PowerPoint template to be used for briefings & presentations (editable for local use)
- Suggested website and newsletter content
- Organic social media suggested text to accompany graphics
- Media release (shared regionally ahead of the launch)
- Background to the campaign (for internal use only)
- Artwork for digital screens
- Artwork for pull up roller banners
Posters (digital and print-ready versions)
A4 Speak with a midwife digital poster (purple only)
A4 Speak with a midwife print poster (purple only)
Suit of posters containing all colours A4 Speak with a midwife digital poster / A4 Speak with a midwife print-ready poster
Promotional items
A5 Speak with a midwife flyer (digital)
A5 Speak with a midwife flyer - Easy read version (digital)
Speak with a midwife business card
Social media images (static & GIFs)
You can download these images and use them on your own or your organisation's social media accounts. These images are in landscape and are suitable for use on Twitter as well as other social media platforms.
Speak with a midwife organic social post suggestions
When should I start my pregnancy care? (static image)
When should I start my pregnancy care? (GIF)
Why should I start pregnancy care as soon as I find out i'm pregnant? (static image)
Why should I start pregnancy care as soon as I find out i'm pregnant? (GIF)
How can I book my first pregnancy care appointment? (static image)
How can I book my first pregnancy care appointment? (GIF)
Where do I go for my pregnancy care appointments? (static image)
Where do I go for my pregnancy care appointments? (GIF)
Design 1: Images/artwork for other platforms including Facebook and WhatsApp
Can also be used as a carousel of images (scroll down to see an example of how they can be used)
1. Speak with a midwife pregnant and feeling prepared (Design 1 Frame 1)
2. However you're feeling get the care you need (Design 1 Frame 2)
3. What is pregnancy care? (Design 1 Frame 3)
4. Pregnancy care is the care you receive while you are pregnant (Design 1 Frame 4)
5. It is important to register for pregnacny care and book an appointment with a midwife (Design 1 Frame 5)
6. What does a midwife do? (Design 1 Frame 6)
7. A midwife will give you useful information (Design 1 Frame 7)
8. They will discuss your options and choices (Design 1 Frame 8)
Design 2: Images/artwork for other platforms including Facebook and WhatsApp
Can also be used as a carousel of images (scroll down to see an example of how they can be used)
What will happen at my first pregnancy care appointment (Design 2 Frame 1)
Your midwife will talk to you about (Design 2 Frame 2)
Supplements and vitamins that can help you have a healthy pregnancy (Design 2 Frame 3)
Nutrition, diet and physical activity during pregnancy (Design 2 Frame 4)
Support and information available for things such as smoking and alcohol during pregnancy (Design 2 Frame 5)
The screening tests that will be offered to you during pregnancy, as well as ultrasound scans (Design 2 Frame 6)
Any other maternity benefits they can offer you, including pregnancy classes (Design 2 Frame 7)
It's important that you speak to a midwife about how you feel, so that they can offer you help and support (Design 3 Frame 8)
Talk about your medical history to make the best plan for you (Design 3 Fame 9)
Speak with a midwife (Design 3 Frame 10)
Infographics
Your pregnancy journey infographic (0 weeks - postnatal care) (Jpeg)
Your pregnancy journey infographic (0 weeks - postnatal care) (PDF)
Your first trimester infographic (0 - 12 weeks) (Jpeg)
Your second trimester infographic (13 - 28 ) (Jpeg)
Your third trimester infographic (28weeks - birth) (Jpeg)
Small 'Your pregnancy journey' infographic
Guide for developing creative content
Guide for developing creative content
This guide provides background on the campaign, campaign aims, tone of voice and what should be avoided. Could be used for example when working with organisations such as community radio stations.
PowerPoint template
Can be localised and used for internal briefings and training.
- PowerPoint (PDF)
- Speak with a midwife header image (JPEG)
- Speak with a midwife footer image (JPEG)
Other resources
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PowePoint 'Speak with a midwife' presentation for briefings
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Background to the campaign and priority groups (internal use only)
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Speak with a midwife pull up roller banner artwork 800 x 2100mm
QR code (JPEG) available in the powerpoint